WHY COLD WIP?
WELCOME TO THE FIRST EDITION OF COLD WIP (TRUST THE PROCESS).
WE’VE ALWAYS BELIEVED THAT FASHION SHOULD BE MORE THAN JUST CLOTHING, IT SHOULD BE A TRANSPARENT DIALOGUE BETWEEN THE BRAND AND ITS COMMUNITY.
TRANSPARENCY IS NOT JUST A BUZZWORD FOR US; IT IS THE FOUNDATION UPON WHICH WE BUILD TRUST AND FOSTER DEEPER CONNECTIONS. WE WANT YOU TO SEE NOT JUST THE FINISHED PRODUCT BUT ALSO THE JOURNEY, THE CHOICES, AND THE PEOPLE BEHIND EVERY PIECE. THIS MAGAZINE IS OUR WAY OF INVITING YOU INTO OUR WORLD, WHERE EVERY STORY AND DECISION IS MADE WITH YOU IN MIND.
NEW SPACE = NEW BEGINNINGS
AT COLD CULTURE, OUR FIRST OFFICE WAS WHERE COUNTLESS IDEAS WERE BORN, FROM LATE-NIGHT BRAINSTORMING SESSIONS TO THOSE SPONTANEOUS CREATIVE SPARKS DURING MUCH NEEDED COFFEE BREAKS. BUT AS WE GREW, SO DID OUR VISION. WE NEEDED MORE ROOM TO BREATHE, CONNECT, AND TRY NEW THINGS, LEADING US TO A RADICAL CHANGE: MOVING INTO A HUGE NEW SPACE.
THIS MOVE IS MORE THAN JUST A NEW ADDRESS; IT’S ABOUT EMBRACING OUR GROWTH AND BUILDING A CULTURE WHERE IDEAS MIX AND EVOLVE FREELY. THE NEW STUDIO, WITH ITS OPEN ENVIRONMENT, DYNAMIC LAYOUT, AND HUGE SKYLIGHTS, ENCOURAGES NATURAL INTERACTIONS AND UNEXPECTED MOMENTS OF COLLABORATION, ALLOWING CONCEPTS TO DEVELOP IN REAL TIME. THIS SPACE ISN’T JUST BIGGER; IT’S A BLANK CANVAS FOR INNOVATION. WITH MORE ROOM TO EXPLORE AND THE PROXIMITY OF DIFFERENT TEAMS MEANS THAT CONCEPTS CAN EVOLVE IN REAL-TIME THROUGH CONSTANT DIALOGUE AND COLLABORATION.
WE’RE ALREADY SEEING FRESH IDEAS AND NEW APPROACHES TAKE SHAPE. AS WE SETTLE IN, WE’RE EXCITED TO SEE HOW THIS NEW CHAPTER WILL EXPAND WHAT’S POSSIBLE FOR COLD CULTURE.
IN THE NEXT ISSUE, WE’LL TAKE YOU INSIDE OUR NEW COLD CULTURE OFFICE. YOU’LL SEE HOW THE NEW SPACE IS SET UP TO ENCOURAGE CREATIVITY AND TEAMWORK, FROM OPEN AREAS FOR QUICK CATCH-UPS TO PRIVATE ROOMS FOR FOCUSED WORK. WE’LL ALSO SHARE HOW THE LAYOUT AND DESIGN HELPS BRING FRESH IDEAS TO LIFE. DON’T MISS NEXT MONTH’S ISSUE WHERE WE’LL SHOW YOU AROUND OUR NEW HOME!
FINDING RHYTHM
THE CHANGE AND EVOLUTION OF ANY BRAND IS A CONSTANT JOURNEY OF LEARNING AND EXPERIENCING NEW THINGS. ALONG THE WAY WE’VE LEARNED THAT REAL PROGRESS TAKES TIME AND THAT THE BEST SUCCESSES OFTEN COME FROM THE MOST UNEXPECTED PLACES. WE STARTED SMALL, JUST ONE HOODIE AND ONE T-SHIRT. IT WAS A HUMBLE BEGINNING, DRIVEN BY OUR PASSION TO CREATE SOMETHING AUTHENTIC. FAST FORWARD TO TODAY, AND OUR COLLECTIONS HAVE GROWN TO OVER 50 PIECES, EACH NEW DROP SHOWING HOW WE’RE FINDING OUR PLACE IN THE WORLD OF STREETWEAR. THIS GROWTH DIDN’T HAPPEN OVERNIGHT; IT CAME FROM A LOT OF TRIAL, ERROR, AND SPUR-OF-THE-MOMENT IDEAS.
IN THE BEGINNING, WE OVERTHOUGHT EVERY PIECE, TRYING TO MAKE EVERYTHING BIGGER, LOUDER, AND BETTER. BUT AS WE GREW, WE LEARNED TO FOCUS, KNOWING WHEN TO LET GO OF IDEAS THAT DIDN’T FIT OUR VISION. OUR PROCESS CHANGED FROM TRYING TO DO IT ALL TO BEING MORE THOUGHTFUL AND ALLOWING THE RIGHT IDEAS TO SHINE. NOW, INSTEAD OF DOING EVERYTHING, WE FOCUS ON CREATING COLLECTIONS THAT TRULY CAPTURE THE ESSENCE OF COLD CULTURE. THIS HAS GIVEN US A SOLID FOUNDATION WHERE CREATIVITY CAN FLOW, MAKING ROOM FOR FRESH IDEAS AND UNEXPECTED WINS. BY EMBRACING CHANGE, WE’VE FOUND OUR RHYTHM, A BALANCE BETWEEN PATIENCE AND THE EXCITEMENT OF GROWTH.
BTS: FALL COLLECTION 2024
OUR LATEST FALL COLLECTION HIT THE SHELVES NOT TOO LONG AGO, AND AS PROMISED WE’RE BRINGING YOU AN EXCLUSIVE BEHIND-THE-SCENES GLIMPSE INTO THE CAMPAIGN. AS USUAL, WE DECIDED TO BREAK AWAY FROM THE ORDINARY, HIRING A MOTORCYCLE SPECIALIST TO CAPTURE BREATHTAKING SHOTS INSIDE AN AIRPLANE HANGAR. THE RAW INDUSTRIAL VIBE OF THE LOCATION, COMBINED WITH THE ENERGY OF ROARING ENGINES AND HIGH-OCTANE MANEUVERS, CREATED A DYNAMIC BACKDROP THAT PERFECTLY EMBODIED THE SPIRIT OF OUR NEW LINE.
OUR CREW HAD A BLAST PLANNING EACH SHOT, PUSHING THE LIMITS TO FIND MORE COMPLEX AND DYNAMIC POSES WITH OUR INCREDIBLE MOTORCYCLE SPECIALIST. FROM DARING WHEELIES TO PERFECTLY EXECUTED DONUTS, WE WERE FORTUNATE TO FIND SOMEONE WHO COULD HANDLE THE BIKE LIKE IT WAS A CHILD’S TOY, BRINGING A WHOLE NEW ENERGY TO THE SHOOT. COLLABORATING WITH EXPERTS OUTSIDE OF OUR INDUSTRY IS WHAT KEEPS OUR BRAND EVOLVING, GROWING, AND STAYING TRUE TO OUR MISSION OF ALWAYS THINKING BIG.
THE ART OF LETTING GO
AS YOU CAN IMAGINE, NOT EVERY DESIGN MAKES IT TO THE FINAL COLLECTION. WE DISCARD NUMEROUS DESIGNS AND PIECES, EACH ONE INITIALLY FULL OF PROMISE BUT ULTIMATELY NOT QUITE FITTING THE VISION WE SET OUT TO CREATE. THIS PROCESS OF REFINEMENT IS THE ESSENCE OF WHAT WE DO; IT’S ABOUT NOT BEING AFRAID TO CHISEL AWAY AT THE GOOD TO MAKE ROOM FOR THE TRULY GREAT. LIKE WITH ANY PROJECT, KNOWING WHAT TO CUT, NO MATTER HOW BADLY YOU’D LIKE FOR IT TO BE INCLUDED, IS A NECESSARY DISCIPLINE. IT’S A REMINDER THAT SOMETIMES, WHAT YOU LEAVE OUT IS JUST AS IMPORTANT AS WHAT YOU KEEP.
LEAKS AND SNEAKS
AND NOW FOR SOME EXCLUSIVE SNEAK PEEKS THAT CAN ONLY BE FOUND HERE IN COLD WIP.
