WE HAD TO POSTPONE OUR NOVEMBER ISSUE OF COLD WIP SO WE’VE DECIDED TO RELEASE A SPECIAL DOUBLE ISSUE WITH SOME EXCLUSIVE SNEAK PEAKS AND SPECIAL FEATURES.
[01]WINTER24
FOR THE WINTER CAMPAIGN, WE WANTED TO DO SOMETHING THAT REALLY GRABBED ATTENTION, SO WE WENT ALL IN WITH AN INDUSTRIAL VIBE THAT TURNED OUT AMAZING.
WOODEN CRATES FILLED WITH SNOW WERE THE MAIN FOCUS—MODELS POSED INSIDE THEM, AND THAT CHANGE IN PERSPECTIVE MADE THE PHOTOS WAY MORE EYE-CATCHING.
THE WHOLE SETUP WAS ALL ABOUT CONTRASTS: ROUGH WOODEN TEXTURES, COLD TONES, AND AN ABANDONED WAREHOUSE THAT LOOKED STRAIGHT OUT OF A MOVIE.
BUT THE REAL STARS ARE THE CLOTHES—THEY BRING ALL THE WARMTH AND STYLE, SHOWING THAT EVEN IN THE TOUGHEST ENVIRONMENTS, YOU CAN STILL STAND OUT AND LOOK INCREDIBLE.
[02]777
THE “777” COLLECTION DRAWS INSPIRATION FROM THE LAS VEGAS CIRCUS-CASINO, COMBINING CASINO GRAPHICS LIKE PLAYING CARDS, DICE, AND THE ICONIC “777” WITH GARMENTS REMINISCENT OF THE CIRCUS: REVERSIBLE SWEATSHIRTS, STRIPED HOODS, AND ULTRA-VIVID COLORS. WE WANTED SOMETHING BOLD AND FULL OF PERSONALITY.
FOR THE SHOOT, WE DRESSED THE MODELS IN BLUE CHROMA SUITS, TYPICALLY USED TO MAKE THEM “INVISIBLE.” BUT WE FLIPPED THE SCRIPT: INSTEAD OF CONCEALING THEM, WE USED IT TO MAKE THE GARMENTS STAND OUT EVEN MORE. THE CONTRAST CREATES A STRIKING EFFECT THAT PERFECTLY ALIGNS WITH OUR VISION OF BREAKING RULES AND DOING SOMETHING DIFFERENT. IT’S PURE SPECTACLE.
[03]LAS ROZAS VILLAGE
LAUNCHING THE FLAGSHIP INSTALLATION AT LAS ROZAS VILLAGE IN JUST TWO WEEKS WAS HONESTLY A CRAZY CHALLENGE, BUT WE PULLED IT OFF.
THE TEAM WORKED AGAINST THE CLOCK TO CREATE SOMETHING THAT REALLY CAPTURED THE BRAND’S VIBE—A CUSTOM ICE DISPLAY WINDOW THAT SCREAMS COLD CULTURE’S MIX OF CREATIVITY AND STYLE.
IT WASN’T EASY, WITH TIGHT DEADLINES, HUNTING DOWN MATERIALS, AND MAKING SURE EVERY DETAIL OF THE VISUAL SETUP WAS ON POINT, BUT IN THE END, IT LOOKED INCREDIBLE. THE DISPLAY INSTANTLY CONNECTED WITH PEOPLE, AND IT MADE ALL THE HUSTLE TOTALLY WORTH IT.
[04]BLACK FRIDAY
THIS YEAR, WE DECIDED TO SHAKE THINGS UP FOR BLACK FRIDAY BY COMBINING IT WITH THE 777 DROP AND TURNING IT INTO A FULL-ON CIRCUS-THEMED SHOPPING EXPERIENCE. WE WENT ALL IN WITH THE AESTHETIC—SIAMESE TWINS, STYLIZED CLOWNS, AND EVEN A JUGGLER ON A UNICYCLE BROUGHT THE VIBE TO LIFE IN THE CAMPAIGN SHOOT.
THE THEME DIDN’T STOP THERE; THE TEAM CARRIED IT THROUGH TO THE STORE GRAPHICS AND VIDEO ADS. USING ACROBATIC IMAGERY AND BOLD, VIBRANT TYPOGRAPHY, WE TURNED THE USUAL BLACK FRIDAY CHAOS INTO SOMETHING FUN AND EXCITING. THE WHOLE CAMPAIGN WAS A HUGE HIT, PROVING ONCE AGAIN THAT COLD KNOWS HOW TO MIX STORYTELLING AND COMMERCIAL SUCCESS LIKE NO OTHER.
[05]ASPHALT COWBOYS
ASPHALT COWBOY IS ALL ABOUT MIXING THAT RUGGED COWBOY VIBE WITH A MODERN, URBAN TWIST. INSPIRED BY THE “GRANDPA CORE” TREND, IT COMBINES WORN-IN TEXTURES, OVERSIZED FITS, AND VINTAGE DETAILS WITH SLEEK TAILORING THAT’S PERFECT FOR THE CITY.
FOR THE SHOOT, WE WENT WITH A MIX OF INDUSTRIAL AND RURAL BACKDROPS TO CAPTURE THAT BLEND OF OLD-SCHOOL NOSTALGIA AND MODERN STYLE.
THE MODELS ROCKED OVERSIZED DENIM JACKETS, CHUNKY KNITS, AND DISTRESSED LEATHER BOOTS, BUT WITH A STREETWEAR EDGE THAT MADE IT FEEL FRESH. ASPHALT COWBOY ISN’T JUST ANOTHER COLLECTION—IT’S ONE OF THE MOST SPECIAL ONES WE’VE EVER DONE, A TRUE REIMAGINATION OF AMERICANA THAT BALANCES COMFORT, HISTORY, AND CONTEMPORARY STREET STYLE LIKE NEVER BEFORE.
[06]KEVIL
KEVIL IS THE TROUBLEMAKER OF COLD CULTURE—THE PLAYFUL DEVIL THAT TURNS CHAOS INTO CREATIVITY. IT’S ALL ABOUT BREAKING THE RULES AND SPREADING SOME STYLISTIC ANARCHY, PERFECTLY CAPTURING THE BRAND’S REBELLIOUS ENERGY.
THIS HANDCRAFTED TOY, MADE IN COLLABORATION WITH AN ARTISAN, WAS THE STAR OF OUR VERY FIRST EXCLUSIVE DROP, WITH ONLY 25 PIECES AVAILABLE WORLDWIDE—AND IT’S JUST THE BEGINNING.
THE PROCESS BEHIND IT WAS JUST AS SPECIAL, BLENDING TRADITIONAL CRAFTSMANSHIP WITH COLD’S BOLD, AVANT-GARDE VISION.
KEVIL ISN’T JUST A TOY; IT’S A SYMBOL OF COLD’S IRREVERENT SPIRIT AND ITS KNACK FOR PUSHING BOUNDARIES IN BOTH FASHION AND DESIGN.
[07]AMSTERDAM OPENING
THE AMSTERDAM OPENING WAS SUCH A HUGE MILESTONE FOR COLD CULTURE—OUR VERY FIRST INTERNATIONAL STORE! AFTER DREAMING ABOUT THIS FOR SO LONG, WE FINALLY MADE IT HAPPEN, RIGHT IN THE HEART OF THE CITY.
THE OPENING WEEKEND WAS INCREDIBLE, WITH OVER 200 PEOPLE JOINING US TO CELEBRATE. SEEING EVERYONE’S EXCITEMENT AS THEY EXPLORED THE NEW SPACE AND DISCOVERED THE COLLECTIONS WAS SUCH AN AMAZING FEELING—IT’S WHAT KEEPS US MOTIVATED TO KEEP PUSHING FORWARD.
WE WENT ALL OUT TO MAKE IT SPECIAL: BRANDED UMBRELLAS AND STROOPWAFELS FOR THE LINE, AND A DJ BIKE THAT TOOK THE ENERGY RIGHT THROUGH THE CITY CENTER. AND OF COURSE, THE AFTERPARTY TOTALLY CAPTURED AMSTERDAM’S VIBRANT SPIRIT.
THIS ISN’T JUST ABOUT INTRODUCING COLD TO THE DUTCH AUDIENCE—IT’S ABOUT CONNECTING STYLE, CULTURE, AND COMMUNITY IN A WAY ONLY WE CAN. IF YOU’RE AROUND, COME CHECK US OUT AT LEIDSESTRAAT 12!
[08]LEAKS AND SNEAKS
AND NOW FOR SOME EXCLUSIVE SNEAK PEAKS THAT CAN ONLY BE FOUND HERE IN COLD WIP. TAP TO REVEAL.
[09]DISCARDED REVIVAL
THESE ARE THE GARMENTS THAT NEVER MADE IT PAST THE FINAL SELECTION, BUT EVERYTHING DESERVES A SECOND CHANCE.
PICK YOUR FAVORITE AND VOTE, THE ONE WITH THE MOST VOTES WILL BE GIVEN THAT SECOND CHANCE IN AN EXCLUSIVE DROP FOR CLOSE FRIENDS
