AMSTERDAM PARANOIA
This drop inspired by the city of Amsterdam, one of the most liberal cities in the world. Exploring it’s red light district (De Wallen), we came up with this idea of how given a certain situation, exploring ourselves, we can get more and more paranoic. Sometimes paranoia can be seen as a scary feeling, but what happens when the one you are being scared of is yourself? Cities are always our source of inspiration. As we continue to explore different places in the world, we are building our own identity and brand icons.
This iconic collection features ripped and torn fabrics on the tee, crewneck, and cap incorporating punkish graphics and grunge demons motifs in both hoodies, with a primarily grey palette coalescing with purple and green hues. Additionally, we released purple knitwear with hand motifs, incorporating these symbols into our brand DNA. To wrap up the drop, we released a cap ripped cap featuring the logo of the brand and the 3 hands silhouette on the side.
Cities are always our source of inspiration. As we continue to explore different places in the world, we are building our own identity and brand icons.











