
PLAYING WITH FIRE – SS25 WE TOOK INSPIRATION FROM CLASSIC FIREFIGHTER CALENDARS BUT MADE IT OURS.
WE FOUND A SCRAPYARD, SET IT UP WITH BURNT CARS & SMOKE. AND TURNED IT INTO A PLACE WHERE ANYTHING COULD HAPPEN.
WE WANTED TO SHOW A MORE RAW AND REBELLIOUS SIDE OF COLD. FREER, MORE LAID-BACK, WITH THE URGE TO TRY THINGS WITHOUT OVERTHINKING. IT’S SUMMER, AND EVERYTHING FEELS HOTTER.
THE CLOTHES STILL CARRY THE SAME FOCUS AS ALWAYS, BUT THE SETTING CHANGES. THERE’S FIRE, HEAT, AND CHAOS. JUST PLAYING WITH FIRE, NOT AFRAID TO GET BURNED.